Career
Marketing Manager
vitagroup health intelligence GmbH
We have around 300 experts working across Germany every day to disruptively and sustainably improve healthcare through innovative technologies and approaches as well as intelligent services. Our digital products and solutions are already showing what will be possible in the future. From outpatient and inpatient care to direct-to-patient, we offer cross-segment solutions for networked, patient-centred healthcare.
Are you an organiser, designer and achiever (m/f/d)? Then apply now!
We are looking for a Marketing Manager (m/f/d) for our Health Intelligence Platform division to start as soon as possible.
Reporting to the Chief Customer Officer, the Marketing Manager will work to bring the ‘voice of the customer’ to our marketing programmes and the ‘voice of our product’ to the market. By developing GTM (go-to-market) marketing strategies, messaging and content for various sales and partner channels, we aim to educate internal teams, prospects and
The successful candidate is a self-starter who thrives in ‘build mode’ but can also succeed in a fast-paced startup environment. Bring your great people skills, because strong communication is a must in our team-oriented, ingenuity, collaboration, and agile-driven work environment.
Your benefits with vitagroup
- A positive and inspiring working atmosphere based on trust, transparency and feedback
- Highly motivated teams and short decision-making processes
- You will receive a competitive salary, social benefits and a performance-related bonus
- Diverse development opportunities in a fast-growing company, mentoring and knowledge sharing in our teams
- Flexible trust-based working hours
- Company pension scheme
- Offices in a central location with modern facilities
- Fresh fruit, free drinks and delicious coffee specialities
- 30 days holiday
- Mobile work from other EU countries possible
For this we need you
- Your core responsibilities include translating product positioning into compelling content for various audiences and marketing programmes to drive education and demand
- You will drive customer and prospect research to support messaging and positioning, sales and partner enablement, and feedback to product teams
- You will ensure internal cross-functional collaboration as well as collaboration with agencies and partners to create impactful materials – from explainer videos and product demos to written explanations, blogs and infographics
- You will be responsible for creating, scaling and maintaining sales enablement and business development tools, as well as planning and managing Vitagroup customer events
- You will take the lead on marketing campaigns and routing Marketing Qualified Leads (MQLs) to sales and partner teams
- Working with sales to identify and measure the impact of sales enablement content and continuously improve its effectiveness and adoption
- You have technical responsibility in marketing and act cross-functionally in other units of our organisation
What you bring along
- You have a degree in marketing, economics or a related field or equivalent work experience
- You have several years of professional experience ( > 5 years experience) in product marketing, as well as experience in the software industry. Initial experience in healthcare is desirable
- You have strong writing skills and a proven track record of delivering effective marketing content, as well as experience in creating, implementing and measuring the impact of product marketing content.
- You have the ability to translate complex ideas into easy-to-understand content and messages, as well as the ability to manage, administer and report on various projects simultaneously
- You feel comfortable in a practice-oriented environment where everyone is equally interested in success and you can adapt quickly and effectively to a change in strategy or scope
- You are a strong communicator with a keen focus on goals, deadlines and results.
- You convince with your hands-on mentality and you find it easy to organise and structure yourself
- You are an empathetic team player with the self-confidence to ask questions as well as share ideas
- You are fluent in German and English
This is how getting to know each other works
The application process at vitagroup
Step 1
Thank you for your application
Once we have received your application, your documents will be checked by our HR team and the specialist department.
Step 2
1. Interview
If your profile meets the professional and personal requirements of the job advertisement, we would be pleased to invite you to a first interview. We would like to get to know you in this interview. Questions about your previous career, experience and professional aptitude are the focus here. The interview is usually attended by the future manager and someone from the HR team.
Step 3
2. Interview
The second interview usually takes place with the future manager. The purpose of the interview is to enquire about personality-related and competence-based aspects in greater depth and to compare your professional understanding with our requirements.
Step 4
(If necessary) Coffee Date
Have you already been able to impress with your experience and skills? A coffee date (approx. 30 minutes) is about exchanging ideas on a personal level to see if everything fits from both sides
Step 5
Final decision & possible contract offer
After reviewing all the results from the documents and the personal interviews, we will contact you and inform you of our decision. If everything fits and you have been accepted, we will send you a written contract offer. We will clarify the general conditions in the interviews in advance.
Have you received a rejection? It is often small details that have led to this decision. We would still like to thank you for your interest in our company and your time.
You need help?
Your contact person for career questions.
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Sabrina Mahr
Specialist Corporate Human Resources